As a massive brand that people literally drive by every day, Pilot Flying J travel centers needed a boost. So we partnered with them on a branded clothing line; designing, printing and configuring point-of-sale from scratch.
A few of our design sketches. (1 of 5)
The gas can shirt is a crowd favorite. (2 of 5)
The "J" in Flying J is where the trucker nickname "The Hook" comes from. (3 of 5)
Based in Knoxville, PFJ was actually started as a single service station in Gate City, VA back in 1958 by James Haslam. He loves this design. (4 of 5)
We extended our trucker chic aesthetic into POS. (5 of 5)
